Tourism Transformation

Today's locals are friendlier than the original Pericue inhabitants. Subsequent missionaries, fishermen and travelers settled in Los Cabos for its excellent fishing, beautiful landscape and impeccable weather. In the 1950s, word spread about this charming seaside getaway, and the likes of Bing Crosby, Jean Harlow and John Wayne made their way to Los Cabos in Private Aircrafts, the only way to get here at the time. Until the 1960s and 1970s, Cabo San Lucas was a little fishing village with a fish cannery; San José was a small colonial town; and the East Cape was known mainly to avid windsurfers and fishermen. The area's reputation as the blue marlin capital of the world spawned a new interest in the "jewel of Baja" over time. The 1980s brought even more travelers and new hotels sprouting around Cabo San Lucas, San José del Cabo and the 25 mile corridor in between.

The East Cape, which is comprised of towns such as Cabo Pulmo, La Ribera, Buenavista and Los Barriles, maintains its reputation as a sportfishing hotspot and is awakening to other forms of tourism, including diving, hiking and kayaking.

Today, the magical place where the desert meets the sea offers all the amenities of a world-class resort destination while at the same time preserving the natural wilderness of Baja. Six championship golf courses, fine luxury homes and top-quality spas as well as endless water sports, diving and surfing provide entertainment for luxury travelers rugged adventures and everyone in between. More than anything, the Los Cabos experience is about cool breeze across your face in the middle of the desert. It's looking down through your mask upon starfish and coral, and up at cacti and ospreys framed against the sky. "Los Cabos" may tell the story but, unlike a favorite child's book, all the enchanting places in these photos are real, and they're waiting to meet you.